Behavioural Innovation

  • Behavioural Scientist, Lara Suraci has written a piece for the London Office for Technology and Innovation (LOTI) on the need to shift thinking from individual deficits to system insights. Read the full piece here.

  • The government set out proposals to use ‘nudges’ as part of a preventative health strategy to encourage healthy eating. Explaining the value of a more systems-based approach to behavioural science in public policy, Director of Research & Insights, Ed Houghton examines the latest plans.

  • A month of features about Behavioural Innovation!

    Read Ed's piece introducing Nudge Month, a conversation with leading behavioural scientist Sanchayan Banerjee, read about the ethics of 'nudge' and Leanne on the journey from decision to action when it comes to influencing travel choices.

  • Read all about it!

  • Behavioural Scientist, Emily King explores a behavioural perspective on consumer barriers to the deployment of self-driving tech and visits Cenex, the industry's leading gathering for connected and autonomous vehicles.

 

On your bikes!

Improving cycling uptake in Stevenage with Hertfordshire council.

New murals

Working with residents to fight fly-tipping in Woolwich with creativity.

Understanding human behaviour is at the heart of much of our work at DG Cities. We recognise that good innovations are centred around real human needs. This means designing the types of services, products or initiatives that will best meet the needs of communities, and designing these in ways that are most suitable for them.

DG Cities’ behavioural innovation approach draws on methodologies from behavioural science, service design and place-based research to overcome urgent environmental, social and economic challenges. We put human needs and behaviour at the centre of the design process to ensure innovations work for the people they are intended to benefit.

Our approach to behavioural innovation can help organisations deliver better outcomes by providing evidence for what really works when designing policies and services for communities. This can improve the efficiency and cost of initiatives, and demonstrate their value and impact.

If you’re a council team looking to understand how behavioural science could help you deliver change in your area, get in touch.

“I have worked with numerous consultancies, and DG Cities stands out for their specialist expertise, ability to meet tight deadlines and stakeholder engagement skills. From the outset, their team demonstrated a thorough understanding of our objectives and tailored their approach to meet our specific needs…

The final report was not only detailed and well-structured but also provided actionable recommendations that we are confident will drive positive change to our cycling offer.

I strongly recommend DG Cities for any projects requiring a systematic and evidence-based application of behaviour change research and techniques together with a client-focused approach. Their dedication and ability to deliver quality work at pace make them a standout choice...”

- County council client, 2024

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