Research Community
Innovations are only successful if they’re developed with those who are intended to benefit from them. Yet citizens are often excluded from new urban technologies that directly affect their lives. For those who are particularly disenfranchised or excluded this can often mean that they feel that their voices are not included or being heard by decision makers.
Maintaining regular and meaningful communication with residents, citizens and potential service users for research activity can be challenging however - especially when you need to do this in a way that is both timely and cost effective.
Services include:
Tailored access to DG Cities’ community of citizens and business owners, either on an ongoing or one-off basis
Sourcing of cohorts to meet particular needs i.e. tailored to geography, age, gender or ethnicity
Design and development of bespoke surveys and other forms of engagement to get you the robust data you need
Facilitation of workshops, discussions and one-to-one interviews to take a deeper dive into your innovation from the perspective of real people
Reliable and actionable analysis of findings, including key insights and recommendations
DG Cities believes in a people-first approach to implementing new technology; one that acknowledges and prioritises residents’ experiences and preferences, and looks to learn from them. That’s why we have established the DG Cities Research Community: a diverse and actively engaged community made up of members of the UK public and business owners. They are willing and incentivised to commit to regularly sharing their views and opinions by participating in surveys, focus groups and other simple and accessible qualitative and quantitative research activities.
Our goal? To enable public and private organisations to meaningfully engage with the public, leading to the development of more appropriate and positive innovation.